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Three Steps to Successful Business Bartering

Topics: Barter, Planning, Small Business

Have you ever traded services with another small business owner without money exchanging hands? Bartering is a way to fulfill a business need by trading. It can be increasingly popular in tough economic times. Bartering arrangements are like any other business relationship, and there are steps to take to ensure you're supporting your small business and creating the foundation for a successful experience. Before agreeing to barter, measure what you're giving and what you're receiving in return. The two components should be of relatively equal value. And just as you would when you hire someone, be sure to check references,…

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Understanding the Consumer of the Future

Topics: Barter, Ethics, Marketing

As chief insights officer for Young & Rubicam, John Gerzema presides over the world's largest database of information about consumer attitudes. Recently, he has been traveling the country, interviewing marketers and consumers about changing consumer behaviors - insights that are collected in his new book (co-aurthored with Michael D'Antonio), Spend Shift: How the Post-Crisis Values Revolution is Changing the Way We Buy, Sell, and Live. He recently spoke with Inc. editor-at-large Leigh Buchanan. Many people have been financially devastated by the recession. Probably most were spooked by it. Is that enough to end consumerism as we know it? When you…

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We Should Be Calling On Americans To Save And Invest, Not Spend

Topics: Barter, Contract, Credit, Investor

(This post is from Euro Pacific Capital and is republished with permission.) In a CNBC debate last week, former Labor Secretary Robert Reich presented a set of contradictory beliefs that unfortunately reflect the conventional wisdom of modern economists. In a discussion with Wall Street Journal columnist Stephen Moore, Reich correctly and comprehensively listed the reasons why American consumers could spend so lavishly before the crash of 2008 and why they can no longer keep up the pace. But instead of making the logical conclusion that former levels of spending were unsustainable and that spending should now reflect current conditions, he…

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Businesses use barter system to increase cash flow

Topics: Barter, Cash Flow, Credit, Sales, Small Business

Bartercard, an Australian barter trading exchange, offers over 20,000 SMBs interest-free lines of credit, increasing cash flow and profitability. There is currently over $163.5 million available in credit for Bartercard members to use on needs including website design, legal services and stationary. Over the next 12 months, Bartercardas new business membership is set to increase by about 2,500 new businesses, which will increase the interest free credit offering by a further 18 to 20 million Trade Dollars. The ability to offset cash expenses using barter dollars and ramp up cash sales is a great avenue for any business, says Extreme…

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Restaurants Barter for Business

Topics: Barter, Consultant, Copyright, Sales, Small Business

U.S. Dow Jones Reprints: This copy is for your personal, non-commercial use only. See a sample reprint in PDF format. Bartering helps restaurants fill seats, reassuring prospective customers who might be turned off by the sight of a vacant eatery. It also attracts new customers when tradespeople bring friends along, reduces some costs, and helps retain employees who can't scoop tips off empty tables. It's hardly a permanent fix for ailing restaurants, which still need cash to cover such expenses as rent, mortgages, taxes and utilities. But bartering is an especially useful tool for independent restaurants that, unlike some chains,…

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Starting on a Shoestring

Topics: Barter, Contract, Limited Liability Company, Outsourcing, Small Business

U.S. Dow Jones Reprints: This copy is for your personal, non-commercial use only. See a sample reprint in PDF format. It's tougher than ever for would-be entrepreneurs to raise capital. Luckily, it's also getting much easier to start a company on a small budget. The rough economy is making it easier to cut deals that preserve cash-like winning better terms from suppliers or bartering for services. At the same time, even the smallest companies are saving big on overhead costs, such as labor and office space, by embracing practices like outsourcing and adopting new technologies. You've now got an easy…

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