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RISE #119: How Babbaco Founder Jessica Kim Creatively Used Online Video To Launch A New Baby Product

Topics: Copyright, Entrepreneur

Put yourself in Jessica Kim's shoes. You are the Founder of a unique company that creates baby products. And now you have a new product that launch called the BabbaMat. What do you do? Do you go the dumber, slower, expensive approach and hire a PR company and buy a bunch of traditional ads? Or do you go the smarter, faster, cheaper route and come up with something low-cost, creative, effective and fun? Well, as we know, Jessica is smarter, faster, cheaper (in case you missed her previous interview on RISE, which is one of my favorites, on how she…

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5 Startup Legal Pitfalls You Need To Avoid

Topics: Contract, Copyright, Corporation, Limited Liability Company, Sole Proprietorship

(Editor's note: Curtis Smolar is a partner at Ropers Majeski Kohn & Bentley. He submitted this column to VentureBeat.) Starting your business is an exciting time - one that's full of new beginnings and endless possibilities. As you focus on the big picture, it's easy to ignore the minutiae of organizing your company. But those details matter - and ignoring them can be hazardous to your company's health. In some cases, it can be fatal. There are plenty of pitfalls startups can fall into, but here are five of the most common - and most dangerous: Choosing the wrong entity…

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How To Find Distributors

Topics: Copyright, Distributor, Marketing, Planning, Sales

Choosing a distributor should be looked at as forming a partnership-your business needs the distributor and the distributor needs your business. Both parties should consider the best interests of both parties. When looking for a distributor, word-of-mouth referrals from trusted sources are usually the best bets, but if no one can refer you, try the Yellow Pages. Motivating distributors to carry your line can be difficult if your product is entering into a market that's already flooded with similar items. Executive sales coach Tony Parinello advises: Go to the web sites of the top five suppliers of competitive products and…

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New York's Tech Start-Up Scene Comes of Age

Topics: Advertising, Copyright, Entrepreneur, Investor, Venture Capital

A slew of startups formed, many focused on "new media," or advertising on the Internet. I lived in the city for part of it, and it was a crazy time. Venture and corporate money flowed, and dot-com parties became a frequent occurrence in lower Manhattan, where many of the new media startups clustered. Somehow along the way, the moniker "Silicon Alley" was given to one of the densest urban areas in the U.S., where nary a computer chip firm was to be found. But much like its namesake in the San Francisco Bay area, New York also imploded after the…

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How To Buy From China

Topics: Copyright, Due Diligence, Entrepreneur, Investor

It tends to be less expensive to cut out the middleman in business transactions. The same applies to purchasing, which, for a starting entrepreneur or business venture can already be costly enough. Buying directly from China enables businesses to obtain parts and raw materials in bulk for less money. Do your research; check out the companies selling what it is you need, and look at their sample products. For a full catalog and a detailed description of the product(s), you will need to ask the company for complete product specs-they will not provide this over the internet. China manufacturers are…

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Virtual Assistants - What They Do & How to Hire Them

Topics: Copyright, Due Diligence, Virtual Assistant

I had a cool opportunity to touch base with Daven Michaels who has created a really cool company helping entrepreneurs with their virtual assistant hassles. I've personally used a VA or 2 in the past and found the same experience Daven found before he launched his business. I got great service for a couple days and then they fell off my radar screen completely. Not only does his company train the VA for you, but you get to interview your Virtual Assistant to be sure you're the right fit. I am going to be hiring a virtual assistant in the…

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