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Interview: Mel Carson of Microsoft Advertising

Topics: Advertising, Marketing, Twitter, Facebook, Social Media

If you attend Search Marketing industry conferences, you've no doubt run into the ever optimistic and charming Mel Carson from Microsoft. When I was last in London, Mel connected me with an excellent Fish n Chips that the pubs around Trafalgar Square couldn't get close to. Mel is active as an advocate of Microsoft Advertising , especially via social media channels and at conferences to the Webmaster and search marketing community. His work is global and very interesting. With the Bing and Yahoo convergence, I thought it was time we did an interview - and he agreed. Mel has accomplished…

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5 New Ways Small Business Can Offer Location-Based Deals

Topics: Leverage, Marketing, Small Business, Facebook, Social Media

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Location-based services, such as Foursquare and Gowalla, are proving quite popular with consumers open to sharing their locations with the world. They're also built to be inherently business-friendly, as most allow retailers to incentivize checkins and social sharing behaviors in the hopes of attracting swarms of patrons to their businesses. As the space continues to evolve, new platforms, technologies and services are emerging with the specific intention of helping small businesses reward their loyal patrons with…

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Better Manage Your Small Business's Social Media Presence [APPS]

Topics: Management, Marketing, Twitter, Facebook, Social Media

This post is part of Mashableas Spark of Genius series, which highlights a unique feature of startups. The series is made possible by Microsoft BizSpark.. If you would like to have your startup considered for inclusion, please see the details here. Quick Pitch: Sprout Social delivers comprehensive tools that allow businesses to efficiently and effectively manage and grow their social presence across multiple channels. Genius Idea: Sprout Social is a social relationship manager designed to let small businesses, agencies and brands manage multiple social networks from one central dashboard. It's becoming more and more essential for companies and brands of…

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BBB Says Small Businesses Should Consider Mobile Marketing

Topics: Marketing, Small Business, Facebook, Mobile Marketing

Mobile marketing is an increasingly effective way for small business owners to tap into a younger customer base according to the Better Business Bureau. The BBB says small business owners should check out the marketing potential in geo-location apps like Foursquare, Facebook Places and Yelp. As technology improves, cell phones continue to perform any number of functions beyond making calls. Many programs on mobile phones rely on geo-location and can tell you where you are and what's nearby-including businesses. read more

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Battle for the Nerds

Topics: Management, Marketing, Small Business, Twitter, Facebook

Each day, Inc.'s reporters scour the Web for the most important and interesting news to entrepreneurs. Here's what we found today: Google vs. Facebook: the employee bidding wars are on. Sure seems like a good time to be a developer at Google. According to TechCrunch's Michael Arrington, Google is combatting an increasing number of employee defections to Facebook by offering some astounding perks : in one recent case, Arrington writes, Google offered a developer threatening to leave for Facebook "a 15% raise on his $150,000 mid level developer salary, quadruple the stock benefits and...a $500,000 cash bonus to stay for…

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Brent Leary (CRM Essentials) - Context, Not Content, Is King (Taste of Technology Series Video)

Topics: Management, Marketing, Small Business, Twitter, Facebook

On the occasion of the June 22 Taste of Technology Small Business Series, The Lies of Twitter and Facebook 3 experts in social media gathered to speak about how businesses can leverage the power of social media for their businesses. Laura P. Thomas, Dell Global Small Business Creative Experience Team Dan Zarrella, HubSpot Marketing Product Owner and Social Media Scientist Brent Leary, CRM Essentials In this next series of posts, we'll bring you their presentations. Here's the video and below is the video summary/transcript: Brent Leary, CRM Essentials What is a customer management relationship and how to use CRM tools?…

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