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HOW TO: Run Your Business Online with $10 and a Google Account

Topics: Credit, Leverage, Management, Small Business, Social Media

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Online infrastructure for your small business doesn't have to be complicated or expensive. By leveraging many of the free and inexpensive products offered by Google, you can create a website, a domain-branded e-mail system, and a document collaboration platform, all unified under one master login and password. Once all of the virtual wires are connected, these services are extremely user-friendly, allowing anyone with a bit of web savvy to become the "system administrator" for their office.…

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Scaling Your Business with Technology

Topics: Human Resources, Limited Liability Company, Management, Planning, Sales

By this point in the financial crisis, you've made countless cutbacks, and wrung as much productivity as you can from your organization. But how can you grow without adding large numbers of people? Scaling your business from here requires a significant change, and for many organizations, that means employing new technologies. Technology can empower your organization, helping you improve efficiencies and even expand operations. But to use that technology well, you must balance your needs with the realities of how you do business. That means understanding not only which technology to invest in, but also how it will affect your…

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Should You Search Social Media Sites for Job Candidate Information?

Topics: Consultant, Leverage, Limited Liability Company, Management, Small Business

This post originally appeared on the American Express OPEN Forum, where Mashable regularly contributes articles about leveraging social media and technology in small business. Social media is becoming a great way for recruiters to announce job openings and find qualified candidates. The conversational nature of social media allows you to interact with potential applicants and learn more about their professional backgrounds, experiences, and goals. That being said, it also opens the door to learning a lot about applicants that you might not discover during a traditional interview. We talked to recruiting and legal experts about when it is and is…

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HOW TO: Land a Career in Digital Public Relations

Topics: Acquisition, Management, Planning, Public Relations

It's easy to slap the digital prefix on to any job title and assume the rules are more or less the same. But digital PR means living online and basically trying to stay ahead of the Internet. There are a lot of tasks to juggle and it requires a special type of person. Digital PR requires social grace and the ability to think on your feet. You need to be able to develop brands, promote them across dozens of channels, and reach out to hundreds of reporters and bloggers. We spoke to some of the most innovative leaders in the…

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The Latest Scheme In California: Dissolving Cities

Topics: Bankruptcy, Dissolution, Management, Planning, Sales

Some cities in California are so bloated in debt and other problems they are considering dissolution. Mercury News asks is this The End of Half Moon Bay? Between budget losses and lawsuit payments, Half Moon Bay's financials have become so dire that if a local sales tax measure doesn't pass this November, officials say they may have to disincorporate. City leaders have been using the "D" word for a few weeks now as they try to persuade voters to pass Measure K, a one-cent sales tax increase that would help the city balance its budget with an extra infusion of…

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Here's The Real Problem With Labor Unions

Topics: 401(K) Plan, Bankruptcy, Contract, Management, Outsourcing

As everyone should know by now, my main concern with unions is specifically with public unions. While I do not care for unions at all, and never have, at least with private unions, someone other than corrupt politicians buying votes is bargaining at the other end of the table. In the case of public unions, if politicians strike a bad deal, taxpayers foot the bill. In the case of private corporations, if management strikes a bad deal, the company goes bankrupt, shareholders take a hit, or the jobs move elsewhere, as soon as the contract is up. Except in few…

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